Maddy’s Mac & Cheez
Branding for Vegan Mac and Cheese
Maddy’s mac and cheese is a vegan cheese brand. It tries to be subtly vegan so that regular omnivores might take it off the shelf for a taste.
The Challenge
I wanted to make a design that was personal for me. I am vegan and so is one of my good friends. They make this amazing vegan mac and cheese from scratch and I wanted to design something for it.
Mood board
I was going for an old cereal box vibe. I really like that bold style and color and the fact that each one has to have a tv character or cartoon on the front chowing down.
Concepts
Since a lot of those old cereal boxes have characters that they name the food after I wanted to do the same. I made a character for my friend Maddy in the same fashion. I wanted to put the most emphasis on the cartoon so I put a lot of time into imaging what that would look like. I also played around with different bubbles and shapes to put words in. I ended up looking at a lot of cartoons from the 50s to get the design for the character.
Finals
I ended up using a bubble style for the backgrounds of the words. I went with a muted pastel color palette because it fit the retro 50s style.
Mock Ups
Reflection
For this project, I wanted to channel a very certain style. I had fun looking at my references and trying to come up with my design and style for this retro look.