Unmasked Conference
Branding for Conference
Unmasked is a design conference in Richardson Texas. The Conference features amazing designers and is a great learning experience for fresh designers.
The Challenge
The challenge was to make branding for the conference. The main component was the badge.
Mood board
I wanted to bring some nostalgia to the people who would be going to the conference by having a 2000s cyber magazine theme. The color palette of toned-down blues. purples and silvers would help push the electronic aspect of the early 2000s.
Concepts
I ended up making sketches that had bugs or electronics. The idea of making the badge look like a gadget or old phone seemed like a good idea.
Revisions
The butterfly represents growth and the conference attendees coming back after covid. I made the butterfly have a grid board on it for the cyber 2000s effect.
Finals
Kept the theme strong throughout all the different mockups to ensure that the way finding would be easier. I made sure to include the grid board in each mockup to carry the design.
Mock Ups
Reflection
For this project, I had to stay uniform and keep my design relevant throughout the mockups and posters. I had to translate my design too many different objects which were easy for some but for the Instagram post and billboard it was a bit harder to figure out.