Austin Scoops
Branding for Austin Scoops Ice Cream
Austin Scoops is an ice cream shop in Austin. They started in 2006 and have been a local favorite ever since.
The Challenge
The goal was to redo the logo, branding, and merch for Austin Scoops. This project was completed for a design communication class.
Mood board
I wanted the mood board to have some fresh designs but also a similar color scheme.
Concepts
I started with redoing the logo and wanted to have an ice cream icon in the logo somewhere. I played around with having cartoon ice cream icons with expressions and then just plan ice cream icons.
Revisions
I experimented with both plan and cartoon ice cream and decided to go with both. I picked a polo shirt and trucker hat for the uniform because I wanted it to have a 50's uniform feel while also being more modern with the hat.
Finals
I changed the mockups to nicer-looking ones and refined the drawing I had made. I changed the fonts as well to the less harsh-looking ones from the revisions.
Mock Ups
Reflection
This was my first shot at making business cards and I liked the outcome. This project was a good lesson in taking someone else's design and making it my own style.