Sweet Beans Coffee Branding
Branding for Canned Coffee Drink
Sweet Beans is a fruit-flavored coffee brand. They pride themselves on not using any dairy products and being a vegan brand. They use fruit flavors combined with coffee to give a fresh new taste.
The Challenge
The process started with making a drink that would appeal to a trendy higher-class audience. I knew I wanted an environment-conscious drink for guilt-free drinking.
Mood board
I looked for some inspiration to make sure I knew what look I was going for. I wanted bright colors to catch the eyes if the product was on the shelf. I looked in a lot for this project to see what kind of items and styles I would get excited over at the grocery store.
Concepts
Since the idea was to have an environment-conscious drink, I decided to make the branding have elements that went with that idea.
Revisions
Pink was a color that I knew I wanted to work with because of how eye-catching it was. I thought that people seeing it in store, even if they didn't but would have to stop and look or take a pic. I picked four designs to make digital. I was having a hard time deciding between the designs with elements of the drinks on the cover and the designs with bean stocks.
Finals
For the finals, I wanted to use Cheee font in Jimbo style with my fruit details over it. I made boxes that looked like square fruit for a four-pack of cans to fit into.
Mock Ups
Reflection
This project was one of my favorites to work on. I learned a lot about packaging on this project and I liked the outcome. I feel like this is a good piece of work that demonstrates my style while showing my ability to make branding and packaging from scratch.